Skratch labs performance drink.

• Author: Peterson, Eric
• Position: COLORADO COOL STUFF

Working as a physiologist for pro cycling teams, Allen Lim, Ph.D., found a home-cooked meal to be a big advantage to athletes. "Whenever we cooked from scratch, the athletes performed a lot better," he says. He applied the philosophy to a homemade performance drink with half the sugar and twice the salt of leading brands, and no artificial flavors (that's real freeze-dried fruit) or colors.

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"On every level, we're different than other sports drinks," says Lim, who made bigger and bigger batches starting in 2008, and even used the paint shaker at McGuckin Hardware as a powder-mixer for his "secret drink mix." Word-of-mouth-driven demand...