Skin game.

• Author: Schley, Stewart
• Position: SPORTS [biz] - Lingerie Football League

Attention, stupid people: You're invited to a football game Sept. 18 at Dick's Sporting Goods Park.

You'll love it. The players are all women, and they're nearly naked.

Seriously. Can you dig it? Women, panties and full-contact football.

Hut, hut, hut.

So high-five your buddy and fire up the Camero and get on out here. It's $15 a ticket, and the guy who invented it expects the debut game to sell out. (Which would produce about $270,000 in gross revenue before food and beverage. Hubba hubba.)

Oh, and the team is called the Denver Dream. Get it? Like, wow, I had a dream there was a football game, but instead of the players being supremely skilled athletes who have religiously perfected blocking techniques since they were 9 years old, they're women wearing bras and tight little panties and it's OK if they occasionally drop a gimme screen pass because, umm, they're wearing bras and panties. And there was beer, too, in the dream! And video games outside! And gosh!

[ILLUSTRATION OMITTED]

The Denver Dream is one of 10 franchise enlisted for the nascent (I swear I am not making this up) Lingerie Football League, an offshoot of a cable TV pay-per-view stunt televised as an entertainment alternative coinciding with halftime of the NFL's Super Bowl. Inexplicably, somebody at Kroenke Sports Enterprises, which built Dick's Sporting Goods with dozens of youth soccer fields, decided a decent revenue guarantee and the chance to ring up some beer commissions was worth the minor discomfort of knowing that a thinly veiled peep show would be the main attraction in KSE's lovely stadium for a couple of nights this fall.

But there's a bright side. Rarely have we had a chance, as a metropolitan-area populace, to demonstrate our stupidity on a large scale at a single moment in time. I don't think we should blow it.

Forget morality. Organizing a group of near-naked amateurs to run through a short list of plays on a football field is not a bad idea just because it objectifies women. As a society, we've already established a solid and profitable record there. Young girls have been taking off their clothes and getting paid for it for a long time.

I'm thinking much more practically here. I'm looking out for your best interests as you carefully consider how to spend...