Ski gear debuts at DIA.

• Position: Attitude at Altitude - Denver International Airport - Brief Article

FLY-IN SKI VACATIONERS WILL NOW HAVE ONE LESS stop to make on their way from Denver International Airport to the slopes. Rental skis, snowboards, boots and discounted lift tickets to some of Colorado's top resorts are now available at the Hertz DIA location, thanks to a partnership of Denver's Specialty Sports Ventures, Hertz Rental Cars and Vail Resorts.

"One of our main goals is to eliminate the hassle factor so that more vacationers can take advantage of Colorado's incredible mountain resorts," said Ken Gart, president of Denver-based Specialty Sports Ventures. What we have created is a one-stop shop where...