ONE OF THE TOP CHALLENGES THAT SMALL-BUSINESS OWNERS FACE is marketing, according to a new survey from CapitalOne, McLean, Va.
Only two in five of the survey respondents reported executing a marketing campaign in the past six months, despite 70 percent who say that they would if they had the resources and capabilities.
"Small business is a driving force of our national and local economies and the fabric of the communities we live, work and play in--yet many businesses struggle to market themselves effectively," says Keri Gohman, head of small business banking at Capital One. "That's why we launched Spark Plug--to recognize and reward small businesses with resources they need to help them reach new customers and grow within their local markets."
Throughout the Spark Plug campaign, business bank customers submitted nominations for the chance to receive custom print, out-of-home, video, and digital advertisements, at no cost to them. Throughout the Spark Plug campaign, Capital One selected 125 small businesses and produced 150 custom advertising...