Web site facilitates automatic production of bank marketing materials.

• Position: New Products

BankMarketingCenter.com is the name of a Web kite that is designed to automate the advertising process for banks of all sizes. Created by The Ad Shop, an Atlanta marketing and advertising firm, the site contains thousands of creative solutions and over 300,000 photos, according to its creators.

Banks can log in and create customized ads in seconds. The technology automatically puts in the bank's logo and address information. Banks can create entire campaigns for newspapers, direct mail, statement stuffers, posters and Web banner ads. Financial institutions can also create letters using data from the bank's CRM system. Within seconds, a bank can create and send out e-mail campaigns cross-selling additional products.

In addition to ads, the system can also create brochures, direct mail, event promotion, letters, promotional items and statement stuffers.

Originally designed...