Simple Video Marketing Tips for Lawyers and Law Firms
| Publication year | 2021 |
| Author | By Olga Korchyga |
By Olga Korchyga
Olga Korchyga is the COO of Fotex Labs; a digital marketing agency focused on helping businesses grow and attain their objectives. Olga loves every aspect of digital marketing. She decided to create Fotex Labs in 2016 with the goal of surrounding herself with a team as passionate about digital marketing as she is. Fotex Labs has experienced exponential growth in the last five years with the amazing collaboration of the in-house marketing team. Olga's innovative approach to digital marketing has delivered remarkable results to clients of all sizes and industries.
Choosing to do video marketing as a law firm is the one of best decisions you can make to help attract potential clients. Video produces great results for online marketing campaigns, is a proven strategy to elevate your practice and establishes a more personal connection with prospective clients. Now, more than ever before, people select a law firm based upon the quality and presence of their digital presence. This article highlights five simple video marketing tips for lawyers and law firms and explains why video marketing is the best route for them.
Why is video marketing a good strategy for lawyers and small law firms? Well, first of all, many people find lawyers intimidating and hard to reach. Why? Because normally people don't want to go with a lawyer under normal circumstances. Legal dilemmas can get complicated, which makes people want to avoid them. For a market where people don't want to reach lawyers, what are the options? It's video marketing! With the use of video, lawyers can create a direct and personal connection with clients before even meeting them. This lets them show potential clients that they're approachable and resolving their case may not be as daunting as they first thought.
Many people prefer getting information from videos rather than reading through an article. Why? Because videos are more engaging for people across different demographics. It's straightforward and easy on the viewers' side, as all they have to do is watch.
Video marketing is an excellent tool for all kinds of businesses and markets; however, it is especially beneficial for lawyers and law firms because they create an early connection with the potential client - especially in highly competitive markets like California. When it comes to legal matters, people easily get stressed. But when people see lawyers have a...
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