Silver and gold ... and diamonds, too.

• Position: YOUR LIFE - On buying jewelry

It is a rare woman who does not love receiving jewelry, especially on Valentine's Day. With so many options to choose from, any guy can get overwhelmed during shopping when trying to pick out that one special piece. Jinga Jewelry cofounder Elaine Helmig suggests keeping five questions in mind while shopping for that special someone:

* What type of jewelry does she wear the most? You will have to pay attention to the kind of jewelry she usually wears on a daily basis to figure out her preference. Does she wear small stud earrings, hoops, or drops? Is she never seen without a necklace on? Does she wear rings or bracelets?

* What type of metal does she wear most? This will indicate if she has a preference for silver, gold, platinum, etc. Also notice whether she wears diamonds, prefers a particular gemstone, or maybe even no stone.

* What do you want the gift to say? Your Valentine's Day gift may be for a new sweetheart or for the love of your life. Different types of jewelry say different things. If you are in a new relationship and want to say, "I like you a lot," choose earrings or a bracelet. If you are in the "I love you but not yet married" stage, go for a necklace and matching earrings or necklace and matching bracelet set. If you are ready to say, "I...