Time to sign up for the ABA School of Bank Marketing, May 19-24, in Dallas.

• Position: MARKETING EDGE

Are you a bank marketer with a couple of years of experience who is thinking about taking some training to hone your professional skills? If so, the ABA School of Bank Marketing and Management (SOBMM) is the place for you. The next session of the SOBMM has been scheduled for May 18-24, 2010 at Southern Methodist University in Dallas.

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Students are taught bank marketing by a faculty of industry experts who are leaders in their fields. The curriculum is completed in two intensive one-week sessions spaced a year apart. The first session is focused on marketing essentials: planning, return-on-investment and market research. Between the first and second years, students are directed to complete a marketing plan or research report that can be utilized by their organization.

In the second year's session, marketers learn how to be credible member's of the bank's management team. In groups, students work through a simulation of managing the financial side of banking, known as BankExec[R]. In the process, they learn the terminology and business decisions needed to run a successful bank. Students also learn about asset-liability management, profitability and strategic issues. How to implement a bank brand is also covered.

The two-year curriculum prepares marketers to sit for their Certified Financial Marketing professional (CFMP) designation.

The campus is located in the University Park section of Dallas, near both Dallas/Fort Worth and Love Field airports, and a short ride to the downtown. The campus offers and state-of-the-art learning facilities. To ensure comfortable accommodations, all students will stay at the Radisson Hotel Central Dallas, which is located adjacent to the campus.

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Members of the ABA Marketing Network are eligible for a substantial discount on SOBMM tuition fees.

Founded in 1948, the SOBMM is the only national bank marketing education institute of its kind and has an industrywide reputation for excellence.

Applicants should have at least a few years of bank or marketing experience prior to attending the SOBMM. The school is not designed for absolute beginners.

The tuition fees cover all course-work, materials, housing and most meals, and are the same for years one and two. The annual price for an ABA bank member or ABA Marketing Network member is $2,845. The non-member price is $3,845.

For more details, visit www.aba.com/Events/SBMM.htm. If you have questions about the school, contact...