Side effects may include overpayment.

• Author: Peters, Charles
• Position: Tilting at Windmills - Drug advertising - Brief Article

Our first target should be prescription drug commercials. These were banned until a few years ago, but have rapidly proliferated. In 2003, Pfizer spent $87.6 million on marketing Celebrex, and Merck spent $79.2 million on Vioxx. Since these drugs have been found to significantly increase the risk of heart disease, the harm they do is clear. A study published recently...