Sick stickz.

• Author: Peterson, Eric
• Position: [small biz] COLORADO COOL STUFF - Sic Stickz LLC - Brief article

In 2007, Colin Wayne came up with the concept for Sick Stickz as a college project at University of Denver, then co-founded the ski-pole company with his identical twin, Ben, and their friend, Patrick Wessels.

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"There weren't a lot of companies doing graphics on ski poles," Colin says. "It's a hard surface to work around."

After calling every pole manufacturer they could find, the Waynes and Wessels found an Austrian partner and began electronically sending their designs. The poles came to market first in December 2007. Three years later, the trio, who...