This category includes establishments primarily engaged in the retail sale of bakery products. The products may be either purchased from others or made on the premises. Establishments manufacturing bakery products for the trade are classified in SIC 2051: Bread and Other Bakery Products, Except Cookies and Crackers; SIC 2052: Cookies and Crackers; or SIC 2053: Frozen Bakery Products, Except Bread. Those purchasing bakery products and selling house-to-house are classified in SIC 5963: Direct Selling Establishments.
Snack & Nonalcoholic Beverage Bars
According to the U.S. Census Bureau, there were more than 36,000 firms categorized as retail bakeries or snack and nonalcoholic beverage bars within this industry during the mid-2000s. Retail bakeries control nearly 70 percent of the market, while the doughnut shop segment represents less than 20 percent and the bagel shop segment less than 10 percent. According to the Retail Bakers of America, retail baking is a $13.9 billion industry.
In the early 2000s, retail bakeries were increasingly challenged by supermarkets and mass merchandize stores that include bakery operations. The top four bakery cafes in 2004 were Panera Bread (602 units, $755 million in sales); Au Bon Pain (132 units, $188 million in sales); Atlanta Bread (153 units, $161 million in sales); and La Madeleine (62 units, $122 million in sales). In 2006 Richmond, Missouri-based Panera operated 939 bakery-cafes in 37 states under the Panera Bread and Saint Louis Bread Company banners. The company reported sales of $640.3 million in 2005. Boston-based Au Bon Pain operated more than 200 shops in 2006; Atlanta Bread, of Smyrna, Georgia, operated nearly 200; and Dallas-based La Madeleine had 62 outlets and reported 2005 sales of $120 million.
New World Restaurant Group Inc., of Golden, Colorado, is the leader among bagelries with 625 company-owned and franchised locations in 34 states and sales of $389 million in 2005. Brands operated by New World Restaurant Group include...