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SIC 3634 Electric Housewares and Fans
SIC 3634
This category includes establishments primarily engaged in manufacturing electric housewares for heating, cooking, and other purposes; and electric household fans, except attic fans. Important products of this industry include household-type ventilation and exhaust fans; portable household cooking appliances, except convection and microwave ovens; electric space heaters; electrically heated bed coverings; electric scissors; and portable humidifiers and dehumidifiers. Establishments primarily engaged in manufacturing attic fans and industrial and commercial exhaust and ventilation fans are classified in SIC 3564: Industrial and Commercial Fans and Blowers and Air Purification Equipment; and those manufacturing room air-conditioners and humidifying and dehumidifying equipment, except portable, are classified in SIC 3585: Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment.
335211
Electric Houseware and Fan Manufacturing
333414
Heating Equipment (except Electric and Warm Air Furnaces) Manufacturing
Electric housewares and fans comprise a major portion of the widely diverse products of the general housewares category, ranking third in shipments—refrigeration is first and laundry equipment second. In the early 2000s there were approximately 100 companies in this industry, and shipment values totaled $2.3 billion. Moving into the middle of the decade, the biggest sellers in this diverse industry were in kitchenwares, as consumers began spending more time at home. Specialty products for at-home pampering were driving much of the growth. Conair Corp. and Salton Inc. were two of the big names in this industry in 2004.
Little product from the electric housewares and fans sector was sold directly from the manufacturer to the consumer. Instead, manufacturers sold to mass distribution networks on a wholesale basis, using account representatives who not only knew the company's product line but also the best way to market the products. Mass market discounters, drug stores, and supermarkets had the lion's share of sales.
Manufacturers engaged in national advertising and promotion campaigns, headlining the product and directing customers to major retail chains. One very successful advertising medium for the industry continued to be the infomercial. By packaging advertising material as a television talk show and featuring celebrity guest appearances, manufacturers could capture consumer attention and dramatically raise awareness of new products. Consumers seemed to like the option of getting detailed information on a product without the pressure of dealing directly with a salesperson. Infomercials were used to target specific television audiences as a direct sales pitch or to supplement national advertising campaigns. They also appeared in the stores as part of point-of-purchase displays. In 2003, Ti...
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- Electronic and Other Electrical Equipment and Components, Except Computer Equipment
- SIC 3612 Power, Distribution, and Specialty Transformers
- SIC 3613 Switchgear and Switchboard Apparatus
- SIC 3621 Motors and Generators
- SIC 3624 Carbon and Graphite Products
- SIC 3625 Relays and Industrial Controls
- SIC 3629 Electrical Industrial Apparatus, Not Elsewhere Classified
- SIC 3631 Household Cooking Equipment
- SIC 3632 Household Refrigerators and Home and Farm Freezers
- SIC 3633 Household Laundry Equipment
- SIC 3634 Electric Housewares and Fans
- SIC 3635 Household Vacuum Cleaners
- SIC 3639 Household Appliances, Not Elsewhere Classified
- SIC 3641 Electric Lamp Bulbs and Tubes
- SIC 3643 Current-Carrying Wiring Devices
- SIC 3644 Noncurrent-Carrying Wiring Devices
- SIC 3645 Residential Electric Lighting Fixtures
- SIC 3646 Commercial, Industrial, and Institutional Electric Lighting Fixtures
- SIC 3647 Vehicular Lighting Equipment
- SIC 3648 Lighting Equipment, Not Elsewhere Classified
- SIC 3651 Household Audio and Video Equipment
- SIC 3652 Phonograph Records and Prerecorded Audio Tapes and Disks
- SIC 3661 Telephone and Telegraph Apparatus
- SIC 3663 Radio and Television Broadcasting and Communications Equipment
- SIC 3669 Communications Equipment, Not Elsewhere Classified
- SIC 3671 Electron Tubes
- SIC 3672 Printed Circuit Boards
- SIC 3674 Semiconductors and Related Devices
- SIC 3675 Electronic Capacitors
- SIC 3676 Electronic Resistors
- SIC 3677 Electronic Coils, Transformers, and Other Inductors
- SIC 3678 Electronic Connectors
- SIC 3679 Electronics Components, Not Elsewhere Classified
- SIC 3691 Storage Batteries
- SIC 3692 Primary Batteries, Dry and Wet
- SIC 3694 Electrical Equipment for Internal Combustion Engines
- SIC 3695 Magnetic and Optical Recording Media
- SIC 3699 Electrical Machinery, Equipment, and Supplies, Not Elsewhere Classified
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