Ad campaign showcases franchise small businesses as proven job creators: IFA public awareness campaign aims to educate members of Congress about the economic impact of franchising.

Author:Harrison, Alisa
Position:IFA PUBLIC AWARENESS CAMPAIGN
 
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Amid the ongoing debate regarding job creation among policymakers in the nation's capital, the International Franchise Association released a new wave of advertisements high lighting the role that impact franchise business owners play as job creators in every state and congressional district in America. The advertisements urge congressional action on important measures critical to continued growth by franchise small businesses.

As part of its online and print advertising blitz in inside-the-Beltway publications in Washington, IFA is featuring The UPS Store franchisee and military veteran George Berkeley from South Orange, N.J. Berkeley, is a former Navy systems engineer and Wall Street financial services professional. Berkeley opened his The UPS Store location with the assistance of incentives and discounts from the IFA-sponsored VetFran program.

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"Small business has given me the opportunity to give back to my community and my country," Berkeley said. "We're not only supporting other local small businesses, but we're also creating jobs for local college students in our town."

"As Congress discusses laws and regulations that impact small business, it is critical they understand the positive impact franchising has on our economy," said Stuart Mathis, IFA board member and president of Mail Boxes Etc., Inc., franchisor of The UPS Store network. "We need Congress to support regulations that allow small business to flourish and bolster the economy as it continues to recover."

Powerful Job Creators

"Franchise small businesses are one of the most powerful job creators in the American economy, creating one out of every eight new jobs," said IFA President and CEO Steve Caldeira, CFE. "The administration and Congress need to understand the implications regulations and uncertainty have on job creators like franchise small businesses. The inability to obtain credit, costs associated with the health care law's employer mandate and uncertainty regarding tax rates are...

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