Should you advertise through google my business?

• Position: Google AdWords Express - Brief article

AdWords Express integration through Google My Business allows businesses to quickly and effortlessly advertise on Google, Google Maps and Google's partners. Ads appear on all devices and there is no ongoing management required. However, AdWords Express works through automation, and with that comes a number of limitations that financial institutions should carefully evaluate.

Google makes assumptions about your business when matching your ads to searches, and setting and managing bids. For example, Google assigns search phrases to your product or service that cannot be changed. As a result, there are no opportunities for you to select keywords or negative keywords, which may not be ideal for financial institutions.

Image (banner) and video ads are also not available through this platform. AdWords Express was created primarily for very small...