Un shot de tequila blanco.
Author | Zellner, Mike |
[ILUSTRACIÓN OMITIR]
Las bebidas blancas estaban de moda en los noventa, cuando el tequila se popularizó en los Estados Unidos por primera vez. En ese entonces los consumidores creían que el alcohol blanco, junto con las demás bebidas blancas, eran más sanos. Cuando los tequilas añejados (reposados y añejos) hicieron su aparición, el tequila se unió a las otras bebidas de color, como el whisky, el ron y las colas, en la difícil batalla para ganarse los corazones de los consumidores estadounidenses.
En este aspecto, al tequila le va bastante bien, y ha dejado atrás a otras categorías de bebidas alcohólicas. Desde el 2002, las importaciones de tequila han aumentado un 46%, o a una tasa anual promedio de 7.9%, según el grupo industrial Consejo de Bebidas Alcohólicas Destiladas.
Ahora, Juan-Domingo "Dober' Beckmann, director ejecutivo del fabricante de tequila mexicano José Cuervo, está buscando combinar el éxito de las bebidas blancas y el gusto refinado del tequila añejado con la introducción de la primera mezcla de...
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