Shoes become golf cleats ... instantly.

• Position: Golf shoes - What's New? - Brief article

If your new product submission was being judged by PGA professionals and golf buyers with a criteria of aesthetics, uniqueness, consumer need, and overall value (and your submission was Insta Golf Shoes) you would be the proud creator of the top new innovative product at the 2011 PGA Expo in Las Vegas. "We have been overwhelmed by the reception and enthusiasm we've received," says developer Rick Hetzel. "We are honored and excited."

Insta Golf Shoes are one of those simple, but practical, concepts with across-the-board appeal--or, as the Golf Central Daily blog puts it, this product is "straddling that fine line between madness and genius." Hetzel explains: "When we asked golfers, 'If you could have your choice, which shoes would you like to wear when playing golf?; almost everyone answered, 'My tennis shoes.' The reasons are simple: tennis shoes are typically very comfortable and well...