Shining examples: the 2011 Gold Quill Awards showcase the best in business communication today.

Position:Cover story
 
FREE EXCERPT

[ILLUSTRATION OMITTED]

The 2011 IABC Gold Quill Awards showcase the best examples in business communication from around the world and demonstrate how these communicators have met the exacting gold standard our judges seek.

Indeed, this annual international competition is the highest level of professional acknowledgment in business communication today. For more than 40 years, the Gold Quill Awards program has tested the work of professional communicators, from strategists to tacticians, and recognizes the best of the best.

This year, IABC received nearly 900 entries from 26 countries. Winners went through two rigorous rounds of judging by professional communicators, and in the end the international panel of judges awarded 34 Excellence Awards, 68 Merit Awards and one Student Award.

We congratulate all the winners for their outstanding achievements in the field of business communication.

For more information about the 2011 Gold Quill Awards, visit www.iabc.com/awards/gg.

about the judging

Entries are composed of two parts: the work plan and the work sample. They are judged on technical excellence, creativity and innovation, effectiveness in identifying and responding to an organization's or community's needs, the delivery of measurable outcomes, and the overall success of the project.

Judges score the above criteria on a scale of 1 to 7, which gives a weighted calculation for the criteria depending on the division. All entries scoring 5.25 and higher in the first-tier judging are advanced to second-tier judging. At the second tier, entries are judged again, separately, by different sets of judges called the Blue Ribbon Panel. The majority of Blue Ribbon Panel judges have been recognized for excellence in business communication; all of them meet as a group at IABC headquarters in San Francisco to select the winners. Any entry scoring between 5.25 and 5:74 receives a Gold Quill Award of Merit. Entries scoring 5.75 and above receive a Gold Quill Award of Excellence.

Division 1 * Communication Management

Category: Government Relations

award level: Excellence

* Fairness for Girls' Hockey

Roanne Argyle and Team

Argyle Communications

Toronto

award level: Merit

* Driving for Quality Care

AHCA/NCAL

Schmidt Public Affairs

Alexandria, Virginia

* Living the Australian Government's Social Inclusion Agenda

Catherine Ellis

Parker & Partners, The Bell Shakespeare Co.

Sydney

Category: Community Relations

award level: Excellence

* Bleed Green: A Life-Saving Community Partnership

Bonnie M. Monteith

Canadian Blood Services

Calgary, Alberta

* Koper for SOS

Vita Kernel

Studio Kernel, d.o.o.

Koper, Slovenia

award level: Merit

* Need More Doctors Multimedia Advertising campaign

Lynn Barter, ABC

Newfoundland and Labrador Medical Association

St. John's, Newfoundland

* Making Sure We Count: South Carolina's 2010 Census Campaign

Michael Sponhour, ABC

S.C. Budget and Control Board

West Columbia, South Carolina

Category: Customer Relations

award level: Merit

* Duke Energy Free CFL Giveaway

Cheryl Robinson

Duke Energy

Charlotte, North Carolina

* A Clear Language Strategy to Support Customer Service

Janice Siekawitch

Saskatchewan Workers' Compensation Board

Regina, Saskatchewan

* Powering the Future Advertising Campaign

SaskPower Corporate Relations

Regina, Saskatchewan

Category: International Communication

award level: Merit

* Social Media for Social Inclusion

Bent Sorensen

European Training Foundation

Turin, Italy

Category: Media Relations

award level: Excellence

* Maple Leaf: For the Love of Bacon

Alison George, Mackenzie Keller and Daniel Tisch

Argyle Communications, Maple Leaf Foods

Toronto

* Evocities Regional Relocation Campaign

Susan Redden Makatoa

SenateSHJ

Sydney

* Gautrain Media Relations

Barbara Jansen, Ph.D.

Gautrain Rapid Rail Link

Gauteng, South Africa

award level: Merit

* Creating Eminence for Deloitte by Leveraging Its 2010 TMT Predictions

Andrea Lekushoff

Broad Reach Communications

Toronto

* Locals Know Campaign/Gold Medal Getaways

DDB Public Relations, Canadian Tourism Commission

Toronto

* Purex Natural Elements Little Drops, Big Ripples

Diana Degan, ABC

Diana Degan & Associates

Guelph, Ontario

* Reaching Superior Performance: The Research Support Facility Project

Dawn Whisler

Haselden Construction LLC

Littleton, Colorado

* RestoreSensor Media Launch

Katherine Power and Jane Wilcox, ABC

Medtronic of Canada Ltd. and Xposure PR

Brampton, Ontario

Category: Multi-Audience Communication

award level: Excellence

* BP Oil Spill Response

John Deveney, ABC

Deveney Communication, Louisiana Office of Tourism

New Orleans, Louisiana

award level: Merit

* Boto Mo, iPatrol Mo: Ako ang Simula

Ma. Regina E. Reyes

ABS-CBN Corp.

Quezon City, Philippines

* Journalists4education

Vyacheslav Laschevsky

AGT Communications Group, The RF Ministry of Education and Science

Moscow

* TravelSmart 2010 and Everyone Wins

Lizette M. Parsons Bell and Andrea Manchon

Vancouver 2010

Vancouver, British Columbia

Category: Marketing Communication

award level: Excellence

* Holiday 2010 Public Relations Campaign for Hallmark

Deidre Mize and Angle Read

Hallmark and Fleishman-Hillard

Kansas City, Missouri

* Campbell's Chunky Most Valuable Coach

Lindy Frank

Weber Shandwick

Toronto

award level: Merit

* Starter Home Design Campaign: Promoting Affordable Housing

Dan Ormond

Ideas Shop Ltd. and

Department of Building and Housing

Wellington, New Zealand

Category: Issues Management and Crisis Communication

award level: Excellence

* Welcome to the Molina Healthcare Family

David J. Flaherty

Molina Healthcare Inc.

Long Beach, California

* The Bravest of Faces: The Joannie Rochette Story

Barb MacDonald, ABC

Skate Canada

Ottawa

* Telling the Whole Truth, Taking Action: Overcoming Crisis

Laoise U. O'Murchu

AMNCH, Tallaght Hospital

Dublin

award level: Merit

* Helping Employees Understand Bupa's Strategy

Kelly Vandrine and Jon Mills

Bupa Australia

Hawthorn, Australia

* Mine Crisis Calls for Journey to the Centre of the Earth: Restoring Confidence After Cigar Lake Floods

Sheryl Fox

Cameco Corp.

Saskatoon, Saskatchewan

* The Salmon Farming Industry Speaks Out as the Cohen Commission Launches

Martine Levy, Keka DasGupta

DDB Public Relations, BC Salmon Farmers Association

Toronto

Category: Employee/Member Communication

award level: Excellence

* AIA Australia "Fast-Forwards" to a New Strategic Direction

Amy Baird

AIA Australia

Melbourne, Australia

* Transportation Safety Leadership Programme

Anne McCormack

Anglo American PLC

London

* GM Employee/Customer Outreach

Peter Ternes

General Motors

Detroit, Michigan

* Going Green with Employee Self-Service

Allison Bunin

North Shore-LIJ Health System

Lake Success, New York

* DuluxGroup Demerger Communications Project

Christine M. Dvoracek, ABC

Transform Consulting, DuluxGroup

Elsternwick, Australia

award level: Merit

* Abu Dhabi Government Leadership Development Marketing Materials

Centre of Excellence

General Secretariat of the Executive Council

Abu Dhabi, United Arab Emirates

* TS CONNECT: Connecting Employee Performance Goals to Organization Strategy

Technology Services

Hewlett-Packard

Palo Alto, California

* Engaging a 40,000-Strong Workforce in Support of a New Direction

Tania Auby

Absa Bank Pry. Ltd.

Johannesburg

Category: Human Resources and Benefits Communication

award level: Excellence

* Suncor's National Campus Recruitment Campaign

Stephanie Ryan, Candace Newman, Helen Rol, Kathryn Ward

kw communications, Suncor Energy

Calgary, Alberta

award level: Merit

* Investing in People--IMF HR Web

Peggy Schoen, Laurie Husak, Tracy Lyall, Smitha Raju, Erik Churchill, Steve Clements, John Cass

International Monetary Fund

Washington, D.C.

* My Scripps Benefits Campaign

Denise Tanguay

Scripps Health

San Diego, California

* Setting the Stage for a Healthy Partnership

Anne C. Toulouse

The Boeing Co.

Chicago

* Improving Health and Wellness at Microsoft: Take Part, Take Charge, Take Care

Microsoft Benefits Team, Towers Watson Change & Communication Team

Microsoft and Towers Watson

Seattle

* Weyerhaeuser "Work Hard" Participation Campaign

Joseph Russo

Vanguard and Weyerhaeuser

Wayne, Pennsylvania

Category: Special Events--Internal or External

award level: Excellence

* Security Awareness Week

Susan Straub, ABC, and Julie Sobel

Alliance Data

Piano, Texas

* Igniting an Outpouring of Online Giving

Padilla Spear Beardsley, GiveMN.org

Minneapolis, Minnesota

* PwC + Diamond Welcome Event

James F. Kelly

PwC

New York City

award level: Merit

* Cre8ion: The Partnership

Launch of Getty Images and GetCre8ive

Malaya V. Del Rosario

GetCre8ive Corp.

Pasig City, Philippines

* Marsh & McLennan Companies 2010 Global Town Hall

Vincent R. Beatty

Marsh & McLennan Companies

New York City

* Welcome Back Breakfast Show

David Crosson

SAIT Polytechnic

Calgary, Alberta

* Raise Your Hand for Young Worker Safety

Heather Young

WorkSafeBC

Vancouver, British Columbia

Category: Social Responsibility

award level: Excellence

* World Cup with a Cause

Federico del Castillo Carranza

Scotiabank Group Mexico

Mexico City

* Don't Be a Tosser

Larry Bannerman

Trigger and Alberta Beverage Container Recycling Corp.

Calgary, Alberta

award level: Merit

* Awareness Campaign for Rightholders of French Catholic Education in Ontario

Roxanne Deevey

Conseil des ecoles catholiques du Centre-Est

Ottawa

* "To Donate Life, Discuss It Today--OK" Campaign

Lelde McCoy

Ogilvy Public Relations for the Organ and Tissue Authority

Melbourne, Australia

* Living the Australian Government's Social Inclusion Agenda

Catherine Ellis

Parker & Partners, The Bell Shakespeare Co.

Sydney

Category...

To continue reading

FREE SIGN UP