Sherry Ray: business coach's client list runs from CEOs to ex-Broncos.

AuthorBronikowski, Lynn
PositionEXECUTIVE EDGE - Ray Consulting Services - Interview

In the 1970s and 1980s, Sherry Ray ran operational divisions of Fortune 1,000 companies. Through the early-mid 1990s, she was a leading sales professional at now-defunct Pilot Research in Denver. Then, upon a chance meeting in a grocery store parking lot, the self-proclaimed "energizer bunny" was convinced to make the professional pivot to business coach and acquired the necessary training to open Denver-based Ray Consulting Services in 1995.

She is the author of "Finding Traction: Recapture Your Drive at Work," which applies her experiences in corporate America to other professional playing fields.

A GALLUP POLL REVEALED THAT ONLY 29 PERCENT OF AMERICANS ARE ENGAGED IN THEIR WORK. HOW DO YOU HELP PEOPLE RE-ENGAGE?

I find out where they are stuck, why they are unhappy. I encourage them to go to the people they are frustrated with and have a conversation.

WHAT HAPPENS IN A COACHING SESSION?

I'm there to ask the questions to expand your thought process.

I'm the curious 2-year-old who asks all the questions: What would this look like? Have you ever thought about that? What else would be possible?

YOU'VE ACQUIRED A PRETTY IMPRESSIVE CLIENT LIST OVER THE YEARS, LARGELY BY WORD-OF-MOUTH. WHO ARE SOME OF YOUR CLIENTS?

I work with a lot of individuals and have several corporate clients. I work with some Broncos alumni. I was the speaker for two years for the Broncos alumni gathering and have been their official business life coach for several years. We talk about what's next in their careers.

WHAT SETS YOU APART FROM THE PACK?

I've had so many life experiences and business...

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