Shaken or stirred.

• Position: What's new? Toys galore & more - TURI Vodka and the Martini Pitcher Gift Set, imported from Estonia by Casdon Importing Co., Miami, Fla. - Brief Article

"Never drink cheap liquor" is perhaps the soundest advice ever offered on the new hit show "Queer Eye for the Straight Guy." America apparently agrees, as super premium imports are up 20% and are expected to grow by 2,500,000 cases by 2005. And although it failed to achieve popularity in the U.S. until the 1930s, vodka is found in one of every four cocktails consumed in this country today.

"If you must know if something is true, simply taste it," is a popular proverb in Estonia, home to TURI Vodka and the Martini Pitcher Gift Set ($29.99). Brought to the U.S. by Casdon Importing Co., Miami, Fla., TORI is a...