Selling 9mm pocket pistols.

Author:Ayoob, Massad
Position:Personal Defense Market

I call them "slim nines"--semi-automatic pistols chambered for the 9mm Luger cartridge, with single-stack magazines, and short enough and thin enough to fit inside a trouser pocket. Their short gripframes, designed with concealment in mind, generally house six cartridges, giving the user a seventh in the chamber.

You've already seen the huge demand engendered by the baby .380s, the Kel-Tec P3AT and the Ruger LCP, for example. The mini-nine market feeds off that, driven by customers who want a very small and thin auto with more than the five shots of the typical snubnose .38 Special revolver, but simply don't trust the "stopping power" of the .380 ACP cartridge. It's a legitimate concern that brings the customer to you, to purchase the smallest, thinnest pistol you have in stock, which is chambered for the much more...

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