A consumer household segmentation system that allows marketers to target receptive customers as they move through life variations that affect their purchase behavior has been released by Acxion Corp. of Little Rock, Ark.

• Position: Product File - Brief Article

A consumer household segmentation system that allows marketers to target receptive customers as they move through life variations that affect their purchase behavior has been released by Acxiom Corp. of Little Rock, Ark. The product, called Personicx Life Changes, divides U.S. households...