Section 6 Attorney General Regulations

• Library: Merchandising Practices Act 2013

The MPA also contains a provision for the Missouri Attorney General to enact rules for its enforcement and interpretation that, when properly adopted, have independent power of law and apply regardless of whether the state is a party to the dispute. See:

· § 407.145, RSMo 2000;

· United Pharmacal Co. of Mo. Inc. v. Mo. Bd. of Pharmacy, 159 S.W.3d 361, 365 (Mo. banc 2005)

· Huch v. Charter Commc’ns, Inc., 290 S.W.3d 721 (Mo. banc 2009)

Accordingly, these regulations can and, when applicable, should be cited as legal authority. They can be found at:

· 15 CSR §§ 60-7.010 et seq. for advertising

· 15 CSR §§ 60-8.010 et seq. for unfair practices

· 15 CSR §§ 60-9.010 et seq. for fraudulent and omissive acts and practices

The rules found in Chapter 7, 15 CSR Division 60, articulate standards for particular advertising practices, including, among other areas, the following:

· Performance claims, 15 CSR § 60-7.040

· Sales claims, 15 CSR § 60-7.050

·...