Section 17 Plaintiffs

• Library: Consumer Law and Practice 2010

Persons or corporations may be plaintiffs under the MMPA, but only to the extent that they:

· purchased or leased merchandise primarily for personal, family, or household use; and

· suffered an ascertainable loss.

Section 407.025.1, RSMo 2000.

As a practical matter, plaintiffs will ordinarily be individual consumers. See State v. Polley, 2 S.W.3d 887...