Section 15 Incidental and Consequential Damages

• Library: Merchandising Practices Act 2013

Incidental and consequential damages are also recoverable under the MPA, provided that they can be proven with reasonable certainty. Ullrich v. CADCO, Inc., 244 S.W.3d 772 (Mo. App. E.D. 2008). Consequential damages are those damages naturally and proximately caused by the violation that could have been contemplated by the defendant at the time of the parties’ agreement. A consumer can recover consequential damages, in addition to actual damages and benefit of the bargain damages, and is entitled to...