Section 13.23 Golden Rule Argument
Library | Civil Trial Practice 2015 Supp |
U. (§13.23) Golden Rule Argument
One form of argument frequently attempted in personal injury actions is that in which counsel urges the jury to place itself in the position of a party. This type of argument, commonly known as the “golden rule” argument, is forbidden. Fisher v. Williams, 327 S.W.2d 256 (Mo. 1959); Kelsey v. Kelsey, 329 S.W.2d 272 (Mo. App. E.D. 1959). But, while such a plea to jurors to put themselves in the place of a party is improper, it is not always reversible error. See Edwards v. Lacy, 412 S.W.2d 419...
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