Section 13.23 Golden Rule Argument

• Library: Civil Trial Practice 2015 Supp

U. (§13.23) Golden Rule Argument

One form of argument frequently attempted in personal injury actions is that in which counsel urges the jury to place itself in the position of a party. This type of argument, commonly known as the “golden rule” argument, is forbidden. Fisher v. Williams, 327 S.W.2d 256 (Mo. 1959); Kelsey v. Kelsey, 329 S.W.2d 272 (Mo. App. E.D. 1959). But, while such a plea to jurors to put themselves in the place of a party is improper, it is not always reversible error. SeeEdwards v. Lacy, 412 S.W.2d 419...