Section 13 Actual Damages

• Library: Merchandising Practices Act 2013

Because the purpose of the MPA is to supplement the definitions of common-law fraud, the remedies are similar between the two. When the consumer has elected not to rescind a contract, the benefit-of-the-bargain rule is used to assess actual damages. Sunset Pools of St. Louis, Inc. v. Schaefer, 869 S.W.2d 883, 886 (Mo. App. E.D. 1994); see also:

· Schoenlein v. Routt Homes, Inc., 260 S.W.3d 852 (Mo. App. E.D. 2008)

· Williams v. Fin. Plaza, Inc., 78 S.W.3d 175
(Mo. App. W.D. 2002)

· Plubell v. Merck & Co., 289 S.W.3d 707 (Mo. App. W.D. 2009)

The measure of...