Section 11 Generally
| Library | Consumer Law and Practice 2010 |
Sections 13.12-13.21 below discuss the elements of a claim or cause of action for a violation of the MMPA (Missouri Merchandising Practices Act), Chapter 407, RSMo, as prescribed in the MMPA. Section 407.020.1, RSMo Supp. 2010, prohibits "[t]he act, use or employment by any person of any deception, fraud, false pretense, false promise, misrepresentation, unfair practice or the concealment, suppression, or omission of any material fact in connection with the sale or advertisement of any merchandise in trade...
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