Section 11 Exceptions

• Library: Merchandising Practices Act 2013

The MPA is written broadly but does include some exceptions. Aside from the obvious “unwritten” exception to the MPA
for business or commercial transactions, the statute includes two specific exceptions:

1. Newspapers, magazines, and radio and television stations in which advertisements appear when the media publisher does not know the intent, design, or purpose of the advertiser

2. Any institution or entity that is chartered, licensed, or regulated by the Missouri Department of Insurance, Financial Institutions & Professional Registration, the Director of the Division of...