Scrapbook campaign.

• Position: Print Ad Single - Brief Article

Institution: Southern Community Bank & Trust, Winston-Salem, N.C. Assets: $800 million; nine branch locations Agency: The Bloom Agency, Winston-Salem, N.C.

This image campaign was designed to strengthen brand identity and name recognition. Its intent was to convey the bank's personality by demonstrating the bank's superior personal service.

The campaign lasted for about nine months.

Art Bloom, from the...