New scoring model designed to enable banks to market their credit cards.

• Position: New Products - Trans Union Corp. - Edgar Dunn & Co. - Brief article

A new scoring model to identify predictive credit behavior characteristics has been introduced jointly by TransUnion, Chicago, and Dunn & Co., San Francisco. The Revolver Model helps financial institutions determine how consumers prefer to manage their credit card balances and enables banks to develop customer marketing offers accordingly.

"The unique nature of the PaymentDynamics product suite is that it is based directly on...