National Advertising Schedule Announced; Most States Join AICPA in this Year's Image Enhancement Campaign.

• Position: American Institute of Certified Public Accountants - Brief Article

The AICPA kicked-off its fall schedule for this year's national advertising campaign with radio spots on Oct. 21 during major league baseball's World Series. As mentioned in last month's CPA Letter, the Institute is placing heavy emphasis on national radio network advertising to broaden the reach and increase the frequency of the CPA brand message among key audiences.

Four new radio spots were developed and will run through Nov. 19. More than 175 placements will be heard on ABC Radio Networks (Prime Radio Network's affiliates, MoneyTalk with Bob Brinker, the ESPN Radio Morning Show, NBA on ESPN Radio, BusinessWeek Business Report, and Major League Baseball and World Series); and Westwood One (the CBS Network, Dan Rather Reporting, NCAA Football, Notre Dame Football, NCAA Basketball and NFL Football). The spring schedule begins the week of Mar. 19 and ends the week of Apr. 9.

In addition to the radio ads, the image enhancement effort features a more targeted print campaign. Full-page ads will appear in BusinessWeek (weeks of Nov. 6, Nov. 20 and Dec. 4); Time Top Management (weeks of Nov. 6 and Nov. 27)...