Scapegoat outerwear jackets.

• Author: Peterson, Eric
• Position: Colorado cool STUFF

Colorado natives and outdoor-brand gurus Jason Olden and Eric Lyon co-founded Sid Factor Seven in 2002, and have since worked on developing product for such clients as Nike, Under Armour and North Face.

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This year, they launched their own brand of high-end technical outerwear--Scapegoat--and now offer a catalog of nine different men's jackets.

"It's the culmination of all of our backgrounds," Lyon said. "We hang our hat on two things: being technically correct and always appropriate."

He described the technical...