SATTE 2014 Calls for Synergies in the Travel & Tourism Industry.

 
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New York (AirGuideBusiness - Business & Industry Features) - Fri, Jan 31, 2014

Aviation, hospitality and travel industry heads discuss issues of regulatory framework and policy VisitBritain announces Memorandum of Understanding (MoU) between UK and Indian Trade Associations The second day of SATTE 2014, (scheduled till January 31st at Pragati Maidan) reflected the primary focus of UBM India for SATTE - to establish India as one of the most sought after tourism destinations on the global tourism map by bringing all the stakeholders across the globe under one roof. The enhanced buyer programme for SATTE 2014 offered an incentivised Pre-Scheduled Appointments (PSAs) system that allowed buyers to schedule appointments ensuring opportunities for international and regional senior level buyers to source new destinations, travel products and services on the show floor. In accordance with the UK Government's agenda for India as a priority market, VisitBritain today announced at SATTE 2014 a Memorandum of Understanding (MoU) between UK and Indian Trade Associations (ETOA, TAAI, TAFI, OTOA, UKinbound, OTOAI). This is the first MoU between UK and Indian trade associations to enable a positive business environment for mutual national travel industries and establish a framework to create programmes and address issues. The SATTE India Conference featured industry leaders from the sector address critical issues of regulatory framework and policy in focused discussions, with themes including 'Tourism for National Development' and 'Inventing new approaches to forge a stronger partnership within the industry'. Destination briefings on Maharashtra and West Bengal were held along with discussions on 'Developing Innovative Partnership Model for Tourism in 2020' and 'Evaluating India as an emerging MICE destination and factors driving the corporate to host events in India'. Industry experts voiced opinions on the need to evolve the industry ecosystem for increased profitability. Trends emphasised included the proliferation of technological advances, the rise of India and China as the biggest tourist source markets globally, popularity of low cost carriers, and growing awareness and demand for responsible and sustainable tourism. The event also served as a platform to beseech...

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