Sangre nueva.
Position | TT: New blood. |
Astutos, jóvenes e intrépidos, los nuevos líderes empresariales de América Latina invaden los salones de las juntas de la región. Como muestra el artículo de portada de este mes, estos empresarios usan nuevas tecnologías, sobre todo la Internet, para abrirle camino a sus planes audaces y a sus ideas brillantes.
Pero la prueba de su verdadero valor llegará con la ejecución de sus planes. Una gran suma de dinero (algunos estimados indican que hasta US$5.000 millones este año) se destinará a estos nuevos caciques, sobre todo a los de empresas de Internet. Como siempre, se cometerán errores, pero mucho más importante es que se rectifiquen.
La fuerza bruta es el método preferido de la juventud, pero el mercado ha derrotado a muchos presidentes ejecutivos porfiados que se han negado a someterse a sus dictados. La competencia de hoy es más fiera que...
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