Samsung se concentra en A. Latina.
Position | Samsung Electronics Company Ltd. - TT: Samsung concentrates on Latin America. - TA: Samsung Electronics Company Ltd. - Columna |
Durante un evento reciente de Comdex en Miami y enfatizando la importancia del mercado latinoamericano, Samsung Electronics introdujo el primer monitor del mundo de 16 pulgadas para computadora, y presentó tanto su tecnología telefónica avanzada como varias líneas de productos.
"Decidimos presentar el monitor aquí en Miami para mostrar nuestro compromiso y énfasis en América Latina", enfatiza Peter Tan, gerente general de ventas y comercialización de Samsung Electronics Miami, Inc. La compañía espera que el monitor de 16 pulgadas se convierta en la norma regional.
Samsung es el líder del mercado en componentes informáticos, en productos electrónicos y en equipo telefónico inalámbrico -con una cifra de negocios superior a los US$90.000 millones. La empresa está clasificada entre las primeras 15 de Fortune 500 de todo el mundo.
Desde comienzos de 1997, Samsung ha despachado teléfonos CDMA digitales a Sprint USA según un pacto de marca conjunta que genera US$600 millones para la compañía. Por otra parte, los teléfonos CDMA Samsung ya han penetrado en mercados tales como Perú, México, República Dominicana y Chile. La compañía evalúa actualmente otros mercados; entre ellos, Argentina, Brasil, Guatemala y Venezuela.
"Percibimos el potencial de América Latina, donde la penetración de teléfonos promedia menos de 10 personas...
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