Desde la sala: una firma inmobiliaria colombiana usa la Internet para vender propiedades.
Author | Thomson, Adam |
Position | TT: From the living room: a Colombian real estate company uses the Internet to sell its properties |
Una firma inmobiliaria colombiana usa la Internet para vender propiedades.
¿Piensa comprar una propiedad en Bogotá? La tarea parece sencilla, pero a la hora de recorrer una de las ciudades mayores de América Latina sin ferrocarril subterráneo, los compradores no tardan en perder el entusiasmo inicial.
Pero ahora hay una solución a mano. Galería Inmobiliaria, una empresa de propiedad familiar, ofrece a los compradores la oportunidad de encontrar la casa de sus sueños sin afrontar la pesadilla de la congestión en las calles bogotanas.
En su página de la Web (http://www.fincaraiz.com), los compradores pueden buscar en una base de datos de 13.000 propiedades antiguas y nuevas (incluido el 85% de las viviendas nuevas a la venta en la ciudad), y definir la búsqueda por precio, zona, tamaño, etc.
"El concepto de Galería Inmobiliaria es dar acceso al comprador a las mejores oportunidades en los bienes raíces, y a los mejores precios", explica Alberto Isaza, director gerente. "Se trata de poner la oferta junto con la demanda".
Pero Galería no se limita a ese servicio. Una de las necesidades de los que compran casa en Bogotá es conseguir un préstamo apropiado y asesoría jurídica. Mediante alianzas con las principales instituciones de ahorro y préstamos del país, Galería ofrece a los compradores ambos servicios para una propiedad.
La compañía también ha extendido una extensa red informática con la base de datos y un software especial a las instituciones de...
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