Running in a Winter Wonderland.

• Position: What's New?

As far as Brooks Sports, Inc., Bothell, Wash., is concerned, there is to be no walking--only running--in this year's winter wonderland. And while the weather outside may be frightful, Brooks has the head-to-toe solution to fill every runner's wish list.

We'll start with the toes. You wouldn't wear shoes or sneakers that did not fit. Treat your socks the same way. Brooks' Platform Socks ($12) mimic the company's shoe platforms. The sizing is based on foot structure and gait for the ultimate in comfort. Made from twisters yarn, they feature anatomical fit, high needle counts, and virtually seamless construction for superior durability without hotspots. They even make clunky snow boots feel better.

To feel better in running shoes even if you're saddled with low or flat arches (or excessive pronation), look no further than the Beast ($110), which offers the ultimate in motion control stability, smooth cushioning, and maximum support.

So, now what about your legs and upper body? The NightLife Tight ($75) and Vest ($65) will have you lit up like the stars with its 360[degrees] reflectivity--just the safety feature needed for nighttime running. (The NightLife Magnetic...