Ruger launches bold campaign.

Author:Thurman, Russ
Position:INDUSTRY WATCH
 
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Ruger has pledged to donate $2 to the NRA for each new Ruger firearm sold between this year's NRA Annual Meeting, held in April, and the 2016 meeting in May.

The goal of Ruger's "2 Million Gun Challenge"? To give $4 million to benefit the NRA Institute for Legislative Action (NRA-ILA).

"We're bringing back the One Million Gun Challenge with a twist," said Mike Fifer, Ruger CEO. "Our goal is to sell two million firearms between the 2015 and 2016 NRA Annual Meetings. With that, we pledge to donate not one, but two dollars to the NRA for every new firearm sold during that time. We accomplished our goals to support the NRA in 2012, and with the help of our loyal customers, we believe we can do it again."

Davidson's, Ruger's largest...

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