Ruff rider roadie.

• Author: Peterson, Eric
• Position: Cool Colorado Stuff - Ruff Rider Products LLC - Brief Article

Driving in the foothills near Boulder in the early 1990s, Carl Goldberg found himself on a collision course with a tourist in the wrong lane, and came to a sudden stop to avoid a head-on. "I had a 11 5-pound chocolate lab at the time," said Goldberg. "He went through the windshield at 10 miles per hour." Although the dog was unhurt, the experience opened Goldberg's eyes to the safety issues of driving with a pet, so he designed an in-car dog harness for his own use. in 1996, Goldberg took it to the mass market as the Ruff Rider Roadie. The harnesses are "orthopedicaliy sound and ergonomically correct," constructed from the same material as military-grade parachute straps; the...