RubySnap: cookies with a "wow" factor.

• Author: Biton, Adva
• Position: UB Digital

Stepping into RubySnap is like stepping back in time. From the Rosie-the-Riveter style pictures on the wall to the colors and fonts on the bakery menu, the overall style is reminiscent of the 1940s. According to owner Tami Steggell, it's not just an aesthetic choice.

"We're trying to celebrate a sense of yesteryear, when I think things were a little more pure," she says. "We [bake] just like our grandmothers did, from scratch in the kitchen."

A quick look at the cookie menu shows that what's in the bakery case is definitely the star of RubySnap's show. Each cookie is named after a woman--once family and friends, now also customers--and is as unique as the woman that inspired them. The fare at RubySnap ranges from the classic Trudy (chocolate chip) to the unorthodox Frida (spicy chocolate with a chile de arbol ganache center, topped with cinnamon-toasted pepitas) and everything in between.

"There's something for everyone," says Steggell. "We have a really diversified offering. So if you don't like coffee, there's almond or citrus or coconut. If you don't like almond, there's tart cherry. If you want fruity, you can have fruity. If you want classic, you can get classic."

What Steggell really wants, she says, is to offer her customers a unique flavor experience. There is no basic, "boiler-plate" cookie dough that Steggell and her employees "throw trinkets into." Every cookie has its own unique dough recipe, be it...