RSE: sostenibilidad y resultados.
Position | Imagen empresarial |
[ILUSTRACIÓN OMITIR]
Las empresas que se preocupan por el papel que desempeñan en la sociedad están descubriendo que se deben mover en dos nuevas direcciones. Una, a establecer programas rigurosos de evaluación de impacto de sus proyectos de responsabilidad social y a sus actividades de caridad, y en segundo lugar, a asociarse con otras empresas, gobiernos e instituciones académicas para apoyar proyectos de sostenibilidad más ambiciosos. Estas fueron las principales conclusiones de la Mesa Redonda de CEO de Latin Trade, celebrada el pasado mes de abril en el InterContinental Playa Bonita Resort en Panamá.
[ILUSTRACIÓN OMITIR]
[ILUSTRACIÓN OMITIR]
[ILUSTRACIÓN OMITIR]
Michael Raney, CEO Corporativo Global en Zurich Insurance Group, América Latina, estableció un marco para la discusión de este evento llamado "Repensando el impacto: gobiernos, empresas y sociedad civil". Su presentación fue seguida por el orador principal, Frank De Lima, ministro de Economía y Finanzas de Panamá, y luego por un enriquecedor resumen de los programas de Responsabilidad Social Corporativa de Google, Telefónica, Scotiabank, Goodyear y Empresas Bern, entre otros. Ellos patrocinan proyectos en áreas como la educación, el arte y la cultura digital, la...
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