Royal American Corp. Website.

• Position: Website/E-Commerce - Pepper Group - Brief Article

Institution: Royal American Bank, Inverness, Ill.

Assets: $431 million; six locations

Agency: Pepper Group, Palatine, Ill.

Royal American Bank targets small- to mid-size closely held businesses in the Chicago area. Several years ago, the bank had a static "brochureware" site. The bank decided to develop a new site with three goals in mind: (1) To build and maintain image and reputation among all audience (customers, prospects, referral sources, employees and potential employees). (2) To keep the site informational, educational and up-to-date in order to encourage frequent return visits. (3) To encourage customers to use online banking.

The bank instructed the vendor that, although the institution was relatively small, it wanted...