Rowenta: get salon quality at home.

• Position: WHAT'S NEW?

What do Christina Milian, Sarah Jessica Parker, Gwyneth Paltrow, and Melissa Joan Hart all have in common? Between juggling new TV shows, shoe lines, and filming for the big screen, all of these leading ladies are moms--as if their schedules weren't packed enough. They also all depend on Rowenta Beauty tools, a line of professional, salon-quality hair tools with exclusive and dual-action technologies, to help save them precious time each morning when trying to get their family dressed, ready, and out the door:

Inspiration Pro Dryer ($159) is a technologically advanced device which features an exclusive AutoSensor technology that automatically turns the dryer off when it's set down to save energy and provide extra styling convenience. With two speeds, three heat settings, and a built-in ionic generator that emits pure negative ions, hair is dried fast and easily styled to reveal smooth, shiny, frizz-free results. Compared to leading brands, the Inspiration Pro Dryer offers 35% more airflow and 20% faster drying time.

Straight Express Iron ($179) features exclusive 3D-Straight technology, which perfectly straightens hair in just one pass. Ready to use in less than 30 seconds, the iron features 16...