A Rosie Forecast.

Author:QUEENAN, JOE
Position::Rosie O' Donnell's personality and the economy - Brief Article - Column
 
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Shortly after the dismally unentertaining musical Seussical opened on Broadway last winter, the ubiquitous talk show host and would-be actress Rosie O'Donnell announced that she would be temporarily taking over the lead role in the play. The $10.5 million show, a haphazard pastiche of various famous Dr. Seuss stories, had been savaged by critics when it debuted in late November.

At the time, the consensus seemed to be that the story was somewhat pointless, the score undistinguished, and the acting not quite up to par. Much of the criticism was directed at the star, the gifted but completely miscast David Shiner, a professional clown and alumnus of the renowned Cirque du Soleil. Though a gamer, Shiner was saddled with a complete inability to act, sing, or dance. That combination would sink any Broadway production.

For obvious reasons, O'Donnell's decision to step into the breach was greeted with glee by the play's embattled producers. Seussical ticket sales immediately exploded; the New York Times reported that O'Donnell's presence in the role of the Cat in the Hat could triple the show's daily take. Meanwhile, Shiner took a much-needed vacation in Europe.

It is a measure of O'Donnell's impact as a cultural monolith that her intervention in a crisis such as this should reap immediate financial rewards for the various participants. For years, O'Donnell has been a champion of shallow, critically maligned, middlebrow entertainment, and what she lacks in sophistication and taste she more than makes up for with pluck. What she's demonstrated is that she can not only move a market, but almost single-handedly sell the public a product it did not previously want.

This being the case, it would seem logical for O'Donnell to expand her horizons. For starters, she could step in for a few months and take over as the president of NASDAQ. Many observers believe that last year's NASDAQ implosion was long overdue, that the tech sector was wildly overvalued, and while I own a few of these previously overvalued stocks, I am willing to concur. The tech sector did need to be taken down a peg or two.

But did it actually need to be taken down 2,800 pegs? Looking back on things, the complete massacre of the tech sector that went on between September and January might have been avoided had cooler heads prevailed. Had a born cheerleader and cockeyed optimist like Rosie O'Donnell stepped into the breach when the levee first broke, all...

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