Roqueros sin fronteras.
Author | Men |
Position | Transmisi |
Los latinoamericanos amantes de la música tienen algo nuevo de que alegrarse. VH1 Latinoamérica ha comenzado a transmitir en la región, ofreciendo a los televidentes favoritos como Behind the Music, Before They Were Rock Stars y Divas. MTV Networks Latin America, dueña y operadora de VH1, comenzó a transmitir en español en México en abril de 2004.
"Penetrar América Latina tiene mucho sentido [para Viacom]", dice David Joyce, analista de empresas de TV por cable y medios de Guzman & Co., un banco de inversión basado en Miami. Joyce señala que durante años Viacom ha cortejado el mercado hispano en Estados Unidos. VH1 Latinoamérica está dirigido al grupo de entre 25 a 49 años y MTV calcula que llegará al 75% de los usuarios de TV pagada de México para finales de 2004.
Viacom, empresa...
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