Author:Verma, Shilpi

Emotions are important in many areas of marketing, as "...they influence information processing, mediate responses to persuasive appeals, measure the effects of marketing stimuli, initiate goal setting, enact goal-directed behaviours, and serve as ends and measures of consumer welfare (Anthony & Bates, 2013).

Emotions play a significant role in the workplace and staff/authorities' emotions. Emotional factors are equally important because they affect the general tone of discussion and influence the ways in which participants seek and share information. The main aim of the present study is to elaborate the picture of the role of emotional expressions in information seeking and sharing. The main emphasis will be placed on ways in which positive and negative emotions are expressed in the context of information seeking and sharing.

Information Seeking Behaviour

The phrase 'Information Seeking Behaviour' has been defined variously by different authors. The following definitions of information seeking behaviour will, however, make the concept clearer.

Information seeking behaviour is a means towards reducing uncertainty and solving, in this case, the information needs of an information consumer. According to Kripke's, Information seeking behaviour refers to "any activity of an individual that is undertaken to identify a message that satisfies a perceived need."

King defined information seeking behaviour as "a manner in which a user conducts himself in relation to a given information environment. It is, therefore, regarded as essentially, a process of interaction between the user and the rest of the information system." Mick observed that the information producing and information seeking behaviours are closely linked and are the reasons why most information systems are not better accepted as they fail to provide linkage between the two activities.

Wilson, 1995 and as such its history may be considered to date back to the first studies of scientific communication and information use (Royal Society, 1948). Its use has also changed in line with developments in that field. Early references to information-seeking behaviour would be referring to scientists' use of formal and informal communication channels and with a predominantly quantitative flavour unpacked, the expression 'information-seeking behaviour of scientists' would, typically be referring to the different proportion of scientists consulting with colleagues, using journals or books, employing abstracting services, receiving preprints or reprints, attending conferences, and their associated preferences in terms of channel.


A mental state of readiness that arises from cognitive appraisals of events or thoughts; has a phenomenological tone; is accompanied by physiological processes; is often expressed physically (e.g., in gestures, posture, facial features); and may result in specific actions to affirm or cope with the emotion, depending on its nature and meaning for the person having it. The emotions effect the general routine of working.

In this study, it will find out that how emotions affect the behaviour of users/staff for sharing the information.

How the emotions affect the behaviour of users?

How the services of library affected by the user's emotions?

How the staff's behaviour affect the information seeking?


The study has undertaken to keep in mind the emotional attitude of the users. The study intended to find out the information seeking behavioural approach of the users in the Library of BBA University, Lucknow.

The population of the study is the student and teaching faculties of the university. However, the study is based on the survey of the random sampling of the population. The scope of the study is covered the UG, PG, Research Scholar and the teaching faculty who use the library.

Since the study covers the psychological aspects of the users, therefore, the other point of view i.e. Librarian and staff also included in it. As per library website, there are more than 2000 users combining students, researchers, faculties and others.


The objectives of the study are as follows:

  1. What are the reactions of users for getting the information?

  2. To know the positive and negative emotions impact on user behaviour.

  3. To measure the impact of emotional intelligence on users.

  4. To know the reaction of staff for sharing the information.

  5. To measure the impact of technology on user's information seeking behavioural approaches.

  6. To know the major problems faced by the users while seeking information.


    For this study, a questionnaire will be used as a data gathering instrument. It will be contained a series of questions, presented in a specific order to elicit responses from the respondents. For this study, a comprehensive questionnaire will be designed to collect data on different aspects of the Institutional Repositories.

    Profile of University and Library


    In Indian education system university plays a vital role. The university develops the minds and generates knowledge. There are 45 central universities in which 40 universities are under Ministry of Human Resource Development (MHRD) while 5 universities are not under MHRD. There are 4 central universities in Uttar Pradesh. These are:

  7. Aligarh Muslim University (AMU), Aligarh

  8. Banaras Hindu University (BHU), Varanasi

  9. University of Allahabad (AU), Allahabad

  10. Babasaheb Bhimrao Ambedkar University (BBAU), Lucknow

    The Babasaheb Bhimrao Ambedkar University (BBAU), Lucknow is one of the premier central universities in the country. The jurisdiction of this residential University is over the entire state of Uttar Pradesh. Babasaheb Bhimrao Ambedkar University is a Central University, established on 10th January 1996

    Library Profile

    The library is the heart of the university. The Central Library, BBAU, Lucknow has been named as Gautam Buddha Library after the name of Lord Gautam Buddha. The foundation of the library services of Babasaheb Bhimrao Ambedkar University, Lucknow was laid in January 1998. Keeping with the version and mission of the

    University, the library has been established "to promote knowledge and application through its effective dissemination of knowledge and information". The library acts as learning resource centre of the University to supplement education and information needs of the faculty and students. It also provides information services and facilities to meet the requirement of the teaching, training, and research programmes. The library services are also open to University staff and visitors. During the Year 2014-15, the modular furniture has been brought for the students. Now the reading capacity of the Library has increased as 500 at a time. The inauguration of the Lifts in the Library has done by the Hon'ble Vice Chancellor by this; the movement of students from one to another floor becomes easy.

    The library building is fully fleshed Air-Conditioned building. It is in the centre of the university campus i.e. on the half way from each entrance gate.

    Opening Hours

    The library remains open on each working day from 8:00 am to 8:00 pm for its readers. However, on Saturday it opens from 9:30 am to 5:00 pm.


    The registered members are issued Borrower's tickets as per their entitlement given as blow:

    Table: 1 Privilege from Library S. No. Category of Member Borrowing Privileges No. days 1 PG Students 2 15 2 PhD. Scholars 4 15 3 Faculty Members 8 30 4 Group 'A' Officials 3 30 5 Others 1 15 Membership for the year

    Online Facilities

    The library provides the information through its website. It has own Online Public Access Catalogue (OPAC) by which users searched their information easily. It subscribed to 14 major databases in various areas of Science, Social Science, Arts, and Humanities, Engineering and Law provide electronic access to 8257 full-text e-journals through UGC_INFONET Digital Library Consortium, Ahmadabad. The breaks up details of the same are given below:

    Bibliographic Database

    Full-Text Online Database

  11. Library Services

    Library is a non-profit organization and known for its services. Library provides several services to its user community given as under:

    * Reprography or Xeroxing: Library provides Xerox facilities in the library premises at a nominal cost of Rs.0.50/ page.

    * Document Delivery Services (DDS): Library provided printed copy of articles which is requested by the users under DDS. In the year 2014-15, several articles have been delivered to users.

    * Email Alert: Library using an email i.e. to provide alert services such as article and reservation, etc. to the users.

    * New Arrival: Library opened a section for display of the new arrival books.

    * Hindi Prakosth: Library also extended its services in the form of 'Hindi Prakosth' by which use of Hindi collection of books encouraged.

    * Braille Section: In the Library several new sections have been established in which Braille section is one of them. In this section, two PCs have installed one for the visually challenged and another for lower vision people. This facility has increased not only to the student of this University but also for other people of the society.

    * Cyber Section: This is the new section start from the Month of January, 15. Presently, a total of 25 computers with the facility of access to the internet have been installed...

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