Rokkits.

• Author: Peterson, Eric
• Position: Mike Goldscheitter - Brief article

With sons who race snowboards and play basketball, Mike Goldscheitter saw a market void for healthy energy snacks for kids. "Your options are typically a candy bar or an adult energy bar," he said--i.e. snacks that are unhealthy or too big. "With me being so involved in kids and sports, we decided to start a company." That company--Rokkit--spent four years developing its energy snacks in three flavors (Lemonzilla, PBJam, and Cherry Shock) with a "built-in test group," their sons...