Rocky mountain high.

• Author: Marlin, Brenda
• Position: Marketing Edge

The convergence of financial services industries ks creating new competition for banks. In this type of environment, it is more important than ever to make certain that your marketing skills am refined and up-to-date.

If you are feeling like yon need a little boost and some encouragement, I recommend that you attend lifts year's ABA School of Bank Marketing and Management (SOBMM), June 4-11 in Boulder, Colo. The investment that you make, both time and money, can pay many dividends to you and your bank year-after-year.

I myself am a graduate of the school. To give you a little glimpse of what I am talking about, many of my fellow classmates communicate via e-mail--sharing ideas, advice and a sympathetic ear when needed.

I recently spoke at a CEO Peer Exchange Group and one of the CEO participants commented (unaided) to his peers that when he needs feedback on marketing related issues, he asks his marketing director to e-mail her fellow alumni to get some feedback from them.

The instructors at the school are...