Robert Larocca Named Chief Strategic Relations Officer at SterlingRisk.

• Position: [IN THE NEWS] INSURANCE ADVOCATE

* SterlingRisk Insurance, one of the nation's top independently owned insurance brokerages, has announced the promotion of Robert F. Larocca to Chief Strategic Relations Officer. Larocca, who began his career at SterlingRisk in 1999 and enjoys strong ties throughout the insurance community, will retain his title of Executive Vice President and continue to report directly to SterlingRisk CEO David Sterling.

"It has been an honor to work with Rob for over 20 years" observed Sterling. "He has directly contributed to the growth of our agency, playing a key role in achieving our vision and broadening our marketplace opportunities. As Chief Strategic Relations Officer, Rob will utilize his experience to enhance and nurture our relationships with existing carriers, prospective carriers, the community, our clients, prospective clients, government organizations, our vendors, and all those who impact our success. Rob is a vital, essential asset within the SterlingRisk family and I know everyone joins me in congratulating him on this well-deserved promotion."

Larocca regularly interacts with insurers at the senior level and sits on several broker advisory boards. Industries that benefit from his far-reaching relationships and experience include human services, real estate, manufacturing, retail, healthcare, and professional...