Robert H. Garff: chairman Ken Garff Automotive Group.

• Position: Influential Leaders - Company overview

Ken Garff founded his auto-motive business over 80 years ago in downtown Salt Lake upon principles of honesty, integrity, and personalized customer service. Ken was extremely community oriented and best known for his personal dealings with customers.

Ken's legacy lives on, as the Ken Garff Automotive Group has 40 stores throughout Utah, Texas, Indiana, Iowa, Nevada and California, with today's sales totaling over $1.5 billion. Despite the company's growth and changes within a challenging market place, Ken Garff is going to great lengths to keep alive and well the principles upon which Ken founded the company, of providing an unsurpassed experience for every customer, every time

For over 20 years, Robert H. Garff has been the CEO of the Ken Garff Automotive Group. "As important as forward-thinking is at Ken Garff, it's still important to remember the past, both its successes and failures, in order to prepare for the future, " says Garff.

In preparation for the future, Ken Garff is retooling its brand. The need for this retooling is driven by an evolving market place and super savvy customers wanting a different car-buying experience, including more transparency and a higher level of trust. These changes are built around the new brand, "We Hear You. "

Ken Garff is taking the brand across all dealerships in Utah, Iowa, Indiana, Texas, Nevada and California. These changes will also impact Garff's insurance and real estate companies as well its community initiatives in Utah, Keys to Success and Road to Success.

At Ken Garff, creating a brand culture is key to the business strategy going into the next 20 years. To further support the brand, a reor-ganization of the management team has taken place. "As we prepare for the future " says Robert Garff, "we are...